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MarketBeat

Chris Markoch

Roblox Hopes Targeted Advertising Hits the Mark With Investors

Roblox RBLX Alphabet Google MarketBeat

[content-module:CompanyOverview|NYSE:RBLX]

Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: GOOGL) that will allow brands and agencies tied to its Rewarded Video ads to buy advertising from Alphabet via Google Ad Manager’s programmatic advertising solutions.

The move is being made to launch additional revenue streams and comes at a time when Roblox is showing solid year-over-year (YOY) gains.

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