The Roblox Developers Conference is underway, and at the keynote address CEO and co-founder David Baszucki unveiled a modest goal: one billion daily active users, and 10% of all gaming content revenue worldwide happening within Roblox. To give that first target some context, estimates vary but the United Nations reckons the global population was just over eight billion people as of November 2022.
All you can really say is good luck because, while Roblox's numbers are as impressive as they get, the platform as it stands is nowhere close to this scale. It boasts 79.5 million daily active users, nothing to be sniffed at for sure, but getting from here to one billion seems Quixotic at best. The first thing Baszucki wants to take aim at, however, is the idea that all these users are young children.
