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Barchart
Barchart
Anushka Mukherji

Robinhood Keeps Hitting New Highs. How Should You Play HOOD Stock Here?

Robinhood Markets (HOOD) has been soaring to new highs this year and has quietly become one of the market’s standout performers in 2025. The popular trading platform’s rally has been driven by a perfect storm of crypto resurgence, expanding financial products, and new crypto programs. In fact, its latest move of offering tokenized versions of over 200 U.S. securities to European users — including exchange-traded funds (ETFs) and even high-profile private firms like SpaceX — has drawn particular attention.

This marks the first time Robinhood has opened the door to tokenized private companies, made possible by the European Union’s more flexible investor regulations. As Robinhood's product suite expands, so too have its profits, signaling strong scalability in its business model. After notching a fresh high of $106.64 on July 17, HOOD stock still has momentum working in its favor. So, with shares hitting new heights, how should investors assess the opportunity from here?

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