Robbie Williams appears to have added a new string to his bow as he heads into the beauty market.
Despite the release of his thirteenth studio album, XXV, in early September, and a forthcoming biopic film currently in production, the former Take That singer has somehow managed to find the time to take on a new project.
The Rock DJ star even has a UK and Ireland tour to prepare for - which begins in London in October and culminates in Dublin a month later.
But that won't stop him. For Robbie has decided to launch Hopeium - a new skincare range.
A source told the Sun : "Robbie is open to everything and anything - and Hopeium is his brainchild. It means having an irrational sense of optimism, which is very Robbie.
The star is believed to have already trademarked the name in the UK and US, which covers a range of skincare products including including moisturisers, serums and cleansers.
The source continued: "Robbie has always had a 'reach for the sky' mentality.
"He likes being busy and this new project is something he can really get his teeth into."
The aforementioned movie about Robbie's life - titled Better Man - is being directed by Australia filmmaker Michael Gracey, who was responsible for the global hit The Greatest Showman.
Robbie is believed to be keen to play himself when filming commences in Melbourne, whilst Jonno Davies of Amazon series, Hunters, will play a younger version of the star.
XXV, meanwhile, features re-recorded versions of his classic hits including Let Me Entertain You, She's The One, Feel, Millennium as well as new tracks including new hit Lost, Disco Symphony, More Than This, and The World And Her Mother.
After leaving boyband Take That in 1995, Robbie has gone on to rack up seven number one singles and a total of 31 top 10 hits.
It also features a new version of Angels, which Robbie performed during the half-time show of Soccer Aid.
The album marks 25 years of his hugely successful career as one of the world’s most decorated artists.
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