“I set out to create the album that I wanted to write and release after I left Take That in 1995. It was the peak of Britpop and a golden age for British Music…”
This is a curious idea for a record, and a curious move by Robbie Williams. Currently, he’s riding as high as he’s ever been, with his usual mainstream mass appeal now bolstered by Gen-Z viewing him as an icon with edge; in a carefully controlled pseudo-‘wild’ antiseptic content agency pop world, a mega-mouthed idiosyncratic funnyman like Robbie seems positively anarchic. But not only does he have that whiteboard wet dream of ‘generational crossover’, but he’s proper pals with alt. music titans like Sleaford Mods and Soft Play, their usual scowls softening at the presence of Robbie’s eccentric hilarity and ex-addict openness.
