The cost of living crisis has hit every household – and football has not escaped the ravages of inflation.
At Macclesfield, we have taken some stick for raising our ticket prices next season, but our experience is no different to the financial pressures being felt by clubs up and down the country. We could be celebrating a second consecutive promotion as champions if results go our way this weekend, so I hope any celebrations are not tempered by a backlash over our reluctant price hikes.
But to give you an idea of how much it costs to run a club, let me start by revealing that owner Rob Smethurst has put £4 million of his own money into the project since we bought the shell of a football club in October 2020.
