"Top Web search engine Google Inc began taking bids on Friday for the public auction process it will use to sell as much as $3.3 billion shares to the public for its planned offering in mid-August," reports Reuters.
"A Google spokeswoman confirmed that www.ipo.google.com had gone live, where bidders can apply to get an identification number to participate in the so-called Dutch auction."
Comment: Don't all rush at once: it says: "individual investors who are not U.S. persons should not expect to be eligible to participate in this offering."