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Fortune

Christiaan Hetzner

Roaring Kitty was poised to become a billionaire, but GameStop threw a monkey wrench in the plan

Roaring Kitty GameStop Keith Gill Gil SEC

Keith Gill, aka Roaring Kitty (Credit: Pavlo Gonchar—SOPA Images/LightRocket/Getty Images)

Keith Gill, a.k.a. investor-influencer Roaring Kitty, planned a spectacular livestream to celebrate becoming a freshly minted GameStop billionaire in real time with his fans. That came crashing down on Friday after the company announced plans to issue new stock.

The brick-and-mortar retailer specializing in selling physical copies of console video games said in a surprise regulatory filing shortly before trading began that it would unload up to 75 million shares onto investors, cutting short an anticipated market rally in the title.

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