Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Christiaan Hetzner

Roaring Kitty's GameStop return is playing out like an uninspired Hollywood sequel with no real villain and an absent hero

Keith Gill, a Reddit user credited with inspiring GameStop's rally, during a YouTube livestream arranged on a laptop at the New York Stock Exchange (NYSE) in New York, US, on Friday, June 7, 2024. Keith Gill, whose Roaring Kitty online moniker has sent GameStop Corp. shares surging in the past week, sparked another rally in the video-game retailer after a YouTube post said hed return to the platform Friday for the first time in three years. Photographer: Michael Nagle/Bloomberg via Getty Images (Credit: Michael Nagle—Bloomberg/Getty Images)

When Keith Gill—aka Roaring Kitty—burst onto the GameStop scene over three years ago to lead an army of Reddit users against hedge fund billionaires on Wall Street, the captivating underdog story left audiences wanting more.

Eight months after his story was immortalized on the silver screen, his sudden return now threatens to play out like a bad Hollywood sequel—banking on nostalgia while lacking any of the original drama and heroism the second time around. Worse, there’s no real villain to fill the shoes of Citadel’s Ken Griffin—and now the main protagonist has gone missing. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.