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Fortune

Diane Brady

Ro CEO wants to erase GLP-1 stigma with first Super Bowl ad featuring Serena Williams

Serena Williams IN: Super Bowl Fortune Diane Brady Weight Loss

(Credit: Courtesy of Ro)

In today’s CEO Daily: Diane Brady interviews Ro CEO Zachariah Reitano about his company’s first Super Bowl ad.
The big story: Two major Fortune 500 CEO transitions.
The markets: Mixed after a selloff in software stocks on Tuesday.
Plus: All the news and watercooler chat from Fortune.

Good morning. At their best, Super Bowl ads often capture something in the zeitgeist, sparking conversations or amplifying trends. Airbnb’s 2017 ad spoke to a nation in shock over Trump’s “Muslim” travel ban, the NFL’s anti-racism ad in 2021 built on the momentum of Black Lives Matter, while last year’s Carl’s Jr spot featuring a bikini-clad Alix Earle was hailed by some pundits as “anti-woke.”

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