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Zenger
Zenger
Business
Chris Katje

Rivian Unveils Halloween Update For Electric Vehicles, Showcasing Software-Defined Capabilities

A display of the Rivian R1T parked in the middle of a trail. Rivian came out with a Halloween special for its products. (WES HICKS/UNSPLASHED)

Electric vehicle (EV) Rivian Automotive (NASDAQ: RIVN) is one of several companies that have launched electric pickup trucks.

Rivian is currently competing with Ford and the General Motors in the EV market for pick up trucks. It currently competes with the Ford F-150 Lightning and the GMC HummerEV truck in the segment.

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