
The R2 crossover's launch is a make-or-break moment for Rivian. The EV startup’s success largely hinges on how buyers react to its first mass-market model—and how quickly it can ramp up production.

The R2 crossover's launch is a make-or-break moment for Rivian. The EV startup’s success largely hinges on how buyers react to its first mass-market model—and how quickly it can ramp up production.