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MarketBeat
MarketBeat
Business
Sam Quirke

Rivian’s Making a Big Pivot, and the Results Could Be Huge

Rivian Automotive (NASDAQ: RIVN) has spent much of the past year slowly grinding higher and building credibility with investors. While the stock has struggled to sustain new highs, a steady pattern of higher lows suggests that confidence has been quietly improving beneath the surface.

That improving sentiment is now supported by a clearer, more ambitious strategy, in which Rivian is no longer just a premium electric vehicle (EV) manufacturer focused on a relatively narrow segment of the market. Instead, much like Tesla (NASDAQ: TSLA), it’s pivoting toward becoming a scaled, mass-market and technology-driven platform business. 

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