Like most electric vehicle startups in the early phase, Rivian has openly struggled with profitability. It's had a hard time scaling up, generating enough pieces and parts to get trucks out of its Normal, Ill. factory and into customers’ driveways and trailheads. Thus, EV pundits and investors alike have called the brand’s future into question; will it stick around without volume? But it looks like things may be picking up. Rivian has announced that it's rolling out a leasing program. It might be the biggest sign that the company’s finally on the upswing.
