
Rivian will look to prioritize production of its electric SUV, the R1S, in the second half of 2023. Speaking at the Global Auto Industry Conference, Rivian CFO Claire McDonough explained that demand for the startup's vehicles remains strong despite growing economic uncertainty. McDonough also stated that the R1S will be the firm's most-produced vehicle in Q2 2023, with the SUV now accounting for roughly 70% of customer demand.