It’s not an apples-to-apples comparison. Tesla, led by the world's richest and arguably one of the most influential men, is the world’s largest producer of battery electric vehicles. Rivian is a small California start-up experiencing a wobbly start to its EV journey, bleeding thousands of dollars behind every vehicle sold. But Tesla was there once too, and now there's a palpable sense of hope and confidence in Rivian’s brand image, untainted by the controversies that plague Tesla.
