River Island has reopened one of its most popular Merseyside stores after giving it a huge refurbishment.
As part of a huge store optimisation plan, River Island is opening and reconfiguring more than 30 stores across the UK in 2022. The retailer, which is well-known and loved in the city, closed its store at Liverpool Shopping Park on Edge Lane recently in order for it to undergo an upgrade.
Now, the store has reopened with an expanded boutique experience. The upgraded Liverpool Retail Park store is set across two floors and 8,683 sq ft.
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The spacious store makes room for more products and has been specially curated for the Liverpool market. The store aims to be a one stop shop for quality trend-led fashion for the whole family, where womenswear occupies the entire ground floor and menswear and kidswear is on the first floor.
Frances Baker, property director, said: “River Island is thrilled to be upgrading the Liverpool Retail Park store as part of our segmentation programme. We are excited to introduce our concept store to our existing loyal customers with exciting opportunities to acquire new customers with our new look and feel store.”
The store upgrade aims to strengthen River Island’s 300-strong estate and solidify its message of ‘Standing By The High Street’, a campaign set up in the midst of the coronavirus pandemic to show solidarity with other high street brands negatively hit by the effects of the pandemic.
River Island at Liverpool Shopping Park on Edge Lane is open seven days a week, from 9am Monday - Sunday, and from 11am on Sundays.
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