River Island shoppers have been showing their love for the retailer's 'cosy' collection of knitwear after spotting it online.
The high street fashion store has amassed a legion of fans who like to keep up to date with the latest products available in store via social media. River Island regularly uses its Instagram page to give its 2.4m followers a taste of what they can find in store.
With the weather getting colder, many shoppers are scouting social media for statement knitwear that's ideal for keeping warm whilst remaining stylish. A recent post on the River Island Instagram page caught the attention of fans, who were quick to show their love for the items.
