After a brief hiatus from our wardrobes, now we’re (sadly) out of our loungewear and back in real clothes - and River Island are here to help get us back to work ready!
The high street store is helping customers embrace that ‘good jean feeling’ by finding a style that suits them. Plus now that all of their jeans are made using responsibly sourced cotton, that good jean feeling can last even longer!
Whether you live in your skinny jeans, want to throw it back in retro fit mom jeans or feel like serving supermodel looks in straight leg jeans - River Island thinks their denim collection is worthy of your dedication.
Your classics are covered but don’t worry, they haven't forgotten the new, on-trend styles either. From wide leg jeans to baggy boyfriend jeans and ripped fits - it’s time to get experimental with denim.
From sizes 4 to 28, short leg lengths to long, as well as petite, plus and maternity jeans, River Island have every fit covered - all you have to do is find yours!
River Island have enlisted the help of their denim relaunch campaign with a cast of pioneering ambassadors, each having turned their hobby into a hustle during lockdown. Menswear and womenswear are all represented; their Kidswear icons rip up the rulebook in their own way too.
From carpenters to musicians, they are all crafting something special in their field, with River Island denim by their side. Agustina Ruiz, keytar player of Los Bitchos, loves her ‘70s inspired Flares. Grifton the Jazz musician channels individuality via his Relaxed Patch Skinny Jeans. Rosie carries out acts of kindness in the standout embroidered floral jeans.
It's safe to say that jeans were on a bit of a hiatus - but they’re back, now working harder than ever (much like us!)
So what are you waiting for? We’ve picked out a few key styles we can wait to wear back to work, down the pub and when out for a walk on the weekend with friends or family!
Have you ever purchased a pair of jeans from River Island? Or do you have a favourite style right now? After learning about their sustainable styles, are you more willing to shop there than before? Let us know your thoughts below.
