In the watch industry, Hermès is a challenger, because we were born in Paris, and we are a very strong brand, but known for silk and leather activities, leather accessories. So, in watchmaking, we try to be at the highest technical level, matching the best of the best, and at the same time, bringing... This strong creativity that we have, this sense of originality, and maybe try to do things a little bit different, like our booth, where we have always a piece that is quite spectacular, but a bit unusual, I would say.
The purpose of Hermes regarding watches, it was my uncle, we are a family company, so it was uncle who created the watch division in Switzerland nearly 50 years ago. And since then we've always tried to combine the best of the best in the watchmaking in tradition of Swiss watchmaking and the audacity in the shapes and strengths of colours and try to combine that to make a unique proposition.