Brand Rishi suffered a misfire over the weekend, as the PM’s team deleted a glossy promotional video after an hour. On Friday evening, Downing Street posted a cringe highlights “rewind” on social media which boasted about the PM’s work in May. Rapper Yvng $way supplied a backing track. Highlights included the Coronation and meeting President Zelensky of Ukraine.
The video had at least one error: boasting about securing £18m in business from Japan, when the figure was actually £18 billion. It also didn’t mention the Tories losing 1,000 council seats. Number 10 wouldn’t tell us what happened to the video.
