RISE, a regional corporate innovation consultancy, has joined hands with Harvard Business Impact to elevate Thai corporate leaders' global leadership capabilities and accelerate innovation-driven transformation, enabling businesses to adopt a more offensive strategy.
The company said it aims to help increase Thailand's GDP by 1% by 2027 through innovation-driven impact.
Harvard Business Impact is the executive education and global content delivery arm associated with Harvard Business Review.
Supachai Parchariyanon, chief executive of RISE, said Thai organisations need to go on the offensive after operating defensively over the past few years, adding that neighbouring economies never stop improving.
He said Thailand can no longer rely proudly on industries that were strong in the past, noting that "we must be driven by innovation".
To accelerate business competitiveness, the company signed a three-year exclusive partnership with Harvard Business Impact to launch the artificial intelligence (AI)-driven learning platform "HBR Spark" for Thai executives.
Thailand joins Indonesia and India in launching the platform, said Mr Supachai.
Sumana Parchariyanon, chief financial officer of RISE, said the collaboration aims to bridge the gap between local implementation expertise and the critical global perspectives Thai executives need to navigate a rapidly changing business landscape.
She said the partnership was forged to address a pressing challenge in the Thai corporate sector, as research indicates 39% of worker skills will become obsolete by 2030, requiring a massive shift towards AI adoption, greater agility and talent development.
Many Thai executives are focused on cost reduction by improving working processes through the use of AI, driven by economic pressures.
However, unlocking new S-curve revenue growth requires creativity and a global perspective, something lacking in the local foundation, said Ms Sumana.
By utilising HBR Spark, leaders can gain global insights without having to fly abroad. The platform offers advanced AI-driven education designed for busy executives, providing access to more than 21,000 articles based on Harvard Business Review insights (updated daily), 1,750 podcasts, 1,600 videos and 70 real-world case studies.
"The content is condensed into bite-sized learning that is highly digestible within a few minutes, matching the time constraints of executives," she said.
Users input their role, industry and learning goals, and the platform's AI curates a personalised learning journey.
RISE is offering access to HBR Spark as a bundled, "value-added" service to corporate customers to differentiate itself from rivals, said Ms Sumana.
"We are targeting 5,000 existing addressable corporate customers joining and 25,000 executives in the initial stage," she said.
RISE plans to fly in Harvard professors and distinguished alumni for experiential learning workshops, integrating Harvard's latest frontier research into the Thai corporate sector, said Mr Supachai.
He said that by this June, the company plans to enter the healthcare sector to create its own S-curve growth business, aiming to help lift Thailand's GDP growth to 5% in the future.
RISE has contributed 0.5 percentage points to Thailand's GDP growth through its six years of operations, Mr Supachai claimed.
