RIP The Bureau Of Meteorology, Which Announced A Rebrand But Didn’t Nab The Twitter Accts First

The Binches of Meteorology (BoM) has politely asked the rest of Australia to stop calling it “The BoM” and “the Weather Bureau”. Instead, it would prefer if we called it “The Bureau”. It’s cool like that. It’s so cool it could make cold fronts look HOT. The problem is though, “The Bureau” did not secure the twitter handles for this big rebrand. To respect the wishes of The Bureau, I shall be henceforth referring to it as The Bureau Formerly Known As BoM (TBFKABoM). TBFKABoM revealed today that it’d be rebranding in a press release and asked all publications to update its style guide. Our very own PTV style guide explicitly says “Binches of Meteorology”, so it really burst my raincloud to find that TBFKABoM didn’t like this name. It’d be pleased to know I’ve updated it accordingly.

#BREAKING: The BoM has asked media not to call them "The BoM" in future coverage @6NewsAU pic.twitter.com/RtA3vOqRhQ

— Leonardo Puglisi (@Leo_Puglisi6) October 17, 2022