Thank the makeup gods, Rimmel just dropped its viral Thrill Seeker Mega Lift Mascara in the best-selling shade ‘Brownie Pie‘.
While we’ve had our hands on the Thrill Seeker Mega Lift Mascara for a few months now, the new shade has generated its own buzz since it originated as one of Rimmel’s most viral lip liner shades.
Brownie Pie originally gained cult status as one of Rimmel’s bestselling Lasting Finish Lip Liner shades. Driven by the 90s beauty revival and TikTok’s obsession with latte and espresso makeup aesthetics, the warm brown lip liner became an overnight staple. Recognising the fan fervour, Rimmel took the bold step of expanding the shade universe straight to the lash line.
@tias.mua this mascara deserves wayyy more hype @rimmellondon thrill seeker mega lift mascara #lashes
♬ original sound – Vidya
The shift from traditional jet-black mascara to rich chocolate brown isn’t just a trend — it’s part of the broader move toward softer, undone beauty routines. Where carbon black can sometimes look harsh or feel too heavy for a minimalist look, Brownie Pie delivers definition without the stark edge.
Beyond the shade, the magic still lies in the original Thrill Seeker Mega Lift formula (which is why everyone is obsessed!). Powered by a hybrid wax blend and infused with panthenol (Vitamin B5), it coats lashes with weightless, buildable volume that stays soft to the touch. So you won’t get crunchy, clumpy lashes.
The signature tapered arrow fibre brush catches even tiny inner-corner lashes, delivering fuller, longer-looking lashes.
If you’ve been wanting to try the brown mascara trend without sacrificing major lift or curl, this is the one to grab. It gives all the dramatic height of the original Mega Lift, wrapped in the internet’s favourite shade of espresso.
You can shop the new Thrill Seeker Mega Lift Mascara in Brownie Pie ($15.99) here.
Lead image: joannawindrammua / naomimizrahi Instagram
The post Rimmel Just Dropped Its Thrill Seeker Mega Lift Mascara In The Viral Brownie Pie Shade appeared first on PEDESTRIAN.TV .
