Without fail, every time an artist performs for the Super Bowl’s halftime show, their streams blow up. It’s essentially a big commercial.
Just ask Rihanna. Her streams skyrocketed across platforms, according to Billboard. And that’s Rihanna. She was already popular. The Super Bowl made her an even bigger star.
The same can be said for Salomon after the popstar wore the Salomon x Maison Margiela MM6. It’s a sneaker the brand created in collaboration with luxury retailer Maison Margiela. Just that moment boosted Salomon’s search traffic on Google Trends by 4000%.
