If you can count on anyone to consistently raise the bar with marketing, it's Rihanna. The superstar is back with another drop, this time through her Fenty x Puma partnership that boasts new styles of the highly-coveted Creeper Phatty sneakers. As the collaboration's longtime creative director, Rihanna capitalized on the release with a creative campaign that takes us into the Fenty classroom directly inspired by school picture day.
