Rihanna has quit her role as CEO of Savage X Fenty five years after founding the lingerie company.
The songstress, 35, branched out to the underwear industry in 2017 and took up the role of Chief Executive Officer in the company.
However, the time is now said to have come for her to step aside, with the Umbrella star to make way for Hillary Super on June 26. Hillary is the former CEO of Anthropologie Group and RiRi is said to be excited for the future of the business.
She had also been involved with companies such as American Eagle, Guess, Old Navy and GAP.
Vogue Business reports the singer will still play a big role in the company with her expected to take up a role as executive chair.
In a statement to the publication, Rihanna said: "It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years."
She added it is "just the beginning" for the business as they look to expand in ways that can help them further connect with the consumer.
The statement continued: "I'm so grateful and excited to welcome Hillary Super as our new CEO—she is a strong leader and is focused on taking the business to an even higher level."
And Hillary appeared to share Rihanna's excitement, telling the publication her new company is a "major powerhouse" who is committed to "celebrating inclusivity and fearlessness".
The decision by the music superstar to vacate the role comes as she gets ready to welcome her second child into the world.
She made the announcement at this year's Super Bowl in epic style as she simply rubbed her tummy during her set, sending fans wild.
It will be her second child with A$AP Rocky, with the pair sharing RZA Athelston Mayers, one.
Speculation was rife this week that the pair had secretly tied the knot after the rapper dedicated a song to his "beautiful wife" during his performance at the Cannes Lions Festival.
While fans were mesmerised by Rihanna at the gig, A$AP was clearly obviously smitten with his other half as he dedicated his 2022 song "D.M.B." (also titled "DAT$ MAH B!*$H") to his "beautiful wife in the f***ing building," before saying "I love her".
