Rihanna’s Savage x Fenty brand is about to, literally, set up shop in New York City. According to WWD, the lingerie label has signed a 10-year lease for a flagship store in the Triangle Building, located in Brooklyn near the Barclays Center. The space is Savage x Fenty’s largest retail location to date, as well as its first standalone store.
Savage x Fenty began its retail expansion after securing $115 million of funding from LVMH, with the luxury group noting the lingerie line’s “explosive revenue growth of over 200 percent” in the past year. Already, Savage x Fenty has brick-and-mortar locations in Las Vegas and Los Angeles, with both stores opening in early 2022. Each shop features a mannequin wall, floor-to-ceiling photos of Rihanna, and underwear and sleep sets on display for shoppers to explore. More retail locations are expected from Savage x Fenty in Houston, Philadelphia, and Washington, D.C.
