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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Rihanna Reveals Savage x Fenty's Softer Side in the Brand's New Advertising Campaign

Rihanna modeling Savage x Fenty's new Soft N' Savage collection. (Credit: Courtesy of Savage x Fenty)

Savage x Fenty is known for its ultra sexy lingerie. Now its founder is determined to flaunt its soft yet still very savage side with a new collection called Soft N' Savage. Naturally, Rihanna stars in the new advertising campaign since she's her own best brand ambassador.

The multihyphenate reclines on a leopard couch wearing a leopard bra and matching panty in one series of ads. The lineup also offers black and brown undergarments designed for both comfort and style. Perfect for wearing every single day of the week.

Savage x Fenty's Soft N' Savage is available now on the brand's website.

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