It used to be that once the strip turned pink, closets became a breeding ground for muumuus, stretchy pants, and floral prints. But not anymore. Today, pregnant people are no longer expected to hide their bellies under layers of ill-fitting clothing. Thanks to stylish power moms like Rihanna, fashionable—even sexy—maternity wear has become the norm.
The pop star has worked tirelessly over her three pregnancies to shift the conversation around style and motherhood. “[Pregnancy’s] a long nine to 10 months. You have to enjoy it,” she told Entertainment Tonight in 2022. “Fashion is one of my favorite things, so, you know, we’re defying what it even means to be pregnant and maternal. It can get uncomfortable at times and so you can dress the part and pretend.”
