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Fortune
Fortune
Tristan Bove

RFK Jr. is pushing Americans to eat more red meat and dairy as Starbucks, Chipotle, and others cash in on protein craze

(Credit: Getty Images—Will Oliver/EPA/Bloomberg)

The Trump administration wants each American’s plate loaded with protein at every meal, and food chains are eating it up.

New nutrition guidelines released on Wednesday urge American households to prioritize protein, dairy, and healthy fats. The recommendations fall in line with parts of the last administration’s guidance, released in 2020, which urged Americans to forego added sugars and heavily processed food. 

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