Forty years ago, a self-made millionaire, heart attack survivor, and anti-cholesterol activist by the name of Phil Sokolof went after fast-food chains for their high-fat, deep-fried foods—particularly for their use of beef tallow as a cooking oil.
Eventually, McDonald’s and other chains switched to lower-fat oils—and though they credited research, rather than Sokolof’s campaign, the gadfly ran congratulatory ads anyway.
