When 'The Babadook' first premiered in theaters a decade ago, it was shown in just two cinemas. Fast forward to today, and the film is set to return to 500 theaters next month. This resurgence of older films in theaters is a growing trend in the movie industry, with many classics making anniversary runs on the big screen.
One notable example is the 2009 stop-motion film 'Coraline,' which recently grossed over $25 million in just two weeks. This renewed interest in older movies has led to successful re-releases of films like 'Star Wars: Episode One – The Phantom Menace' and 'The Babadook.'
Repertory cinema, once associated with arthouse theaters, has now found its way into multiplexes. Theaters are seeing a surge in ticket sales for these classic films, with audiences eager to experience them on the big screen.
Major theater chains have also joined the trend, with Fathom Events showcasing live broadcasts and special screenings of classic movies. The interest in older films has seen a significant increase, with a 75% rise in this category compared to previous years.
Streaming services, while offering a vast library of content, sometimes overlook older films. However, the appeal of watching a classic movie in a theater setting is undeniable. The communal experience of viewing films like 'Jaws' or 'Titanic' with an audience adds a unique dimension to the movie-watching experience.
As theaters continue to navigate the impact of the pandemic on the film industry, the re-release of older films has helped fill programming gaps. The success of anniversary showings and repertory screenings demonstrates a growing demand for classic cinema.
For movie theaters like the Coolidge Corner Theatre and the Moviehouse, showcasing older films has become a popular draw for audiences. Creative programming and a diverse selection of classic movies have proven to be successful in attracting moviegoers.
This trend of re-releasing older films is expected to continue, with studios actively exploring their archives for potential anniversary releases. The enduring appeal of classic cinema highlights the timeless nature of these films and the desire for audiences to experience them in a theatrical setting.
Overall, the resurgence of older films in theaters signifies a shift in moviegoers' preferences and a renewed appreciation for the cinematic experience. As the industry continues to evolve, the celebration of classic movies serves as a reminder of the enduring power of storytelling on the big screen.
