Take it from me, e-bikes can be complicated things. I've tested quite a few now, and it's fair to say it's been quite a learning curve.
I've had bikes with a multitude of gears, bikes which can have countless settings to fiddle with until you get them just right, or bikes which have so many bits bolted on you need to perform a small pantomime every time you set off.
And then I tested a Cowboy bike. It's an e-bike reimagined. Designed to take away the fuss of firing up an electric system, and to distill things down to the joy of riding a bike, this elegant, matt-finished, minimalist masterpiece is as simple as they come.