Last year, I brought on a new specialist in search engine optimization (SEO) to drive backlinks and business, only to find the contractor used black-hat practices to generate toxic, irrelevant results. Worse, the content was AI-written and keyword-stuffed.
I fired him three months later but made the big mistake of not immediately revoking access. Out of revenge, he deindexed 200 product pages and blog posts, causing a 90% drop in traffic and devastating sales.
