A new headline sponsor for Exeter Chiefs rugby has been announced.
Industrial engineering suppliers Troy, based at Exeter Sky Park, succeed long-term headliner, South West Communications Group, with the new 22/23 home & away men’s kits featuring the Troy brand, front and centre.
South West Communications Group, which remains a club partner, was bought by a Brighton-based tech firm Focus Group in February 2021.
The Exeter-based company’s creator Tony Rowe OBE, who is also chief executive of Exeter Chiefs, stood down at the firm as part of the move.
Mr Rowe, Chief Executive of Exeter Rugby Club, has welcomed the new headline sponsor.
He said: “In what is an incredibly exciting time for the club, particularly around our new rebrand, we're delighted to have Troy as our main shirt sponsors for both the home and away kits.
“Building on what has already been a hugely successful partnership in recent years, we believe both ourselves and Troy can hit new heights in terms of the reach this sponsorship agreement will bring. We look forward to helping each other secure our respective ambitions.”
READ MORE: More about the Exeter Chiefs and who owns it
Paul Kilbride, Chief Executive of Troy said he and his family are big fans of the Chiefs.
He said: "Becoming headline sponsor made sense, with the club’s ethics aligning with those that are integral to us at Troy – investing in home-grown talent, a passionate ‘can-do’ culture and positive mental attitude.
"Most importantly we, at Troy, & the Chiefs recognise that we have impressive experts that specialise in the field as individuals, but when working together as a team - that’s how we win.
“I see our headline sponsorship as a real boost to Troy. Being affiliated with such a successful local sports club that has been crowned as Premiership & European champions offers great brand awareness.”
Troy provides supply chain, business services and solutions for its membership, which is made up of independent SME industrial supplies and tooling distributors, to enable them to compete with the major national tooling chains.
Advocates of supporting British industry and buying local, Troy’s strategy is to increase end-user/customer awareness nationally through sponsorship.
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