Baroness Mone, the Conservative peer and TV businesswoman who once starred in The Apprentice, has been fighting to rehabilitate her public image. Mone recently enlisted the services of Borkowski, a PR agency that specialises in reputation and crisis management. The agency’s founder, Mark Borkowski, has said “it is possible to ‘uncancel’ a person”.
In December, Mone withdrew from the House of Lords in order to “clear her name” after questions were raised about her links with PPE MedPro. The firm provided personal protective equipment (PPE) during the pandemic that was later deemed unfit for purpose by the Government, which PPE MedPro vigorously denies. Mone says she referred the firm to the Government’s VIP lane, but denies any further association.
