Popular social media accounts, including betting “tipsters” and a cult parody of the footballer James Milner, have been working as part of a marketing network directing users towards a major betting website.
One of the accounts, @AndyRobsonTips, gives the impression that it is run by an individual helping fans beat the bookies. Another, known as @BoringMilner, is widely known as a parody account that posts jokes about football for fun.
