Return of the ten pound Pom as South Australia moves to fill post-pandemic job vacancies

South Australia is launching a ten pound Pom tourism campaign to encourage young Britons to travel and fill job vacancies. Photograph: Robert Lang Photography/Getty Images

The so-called ten pound Pom scheme has been reborn as a tourism campaign to bring British backpackers back to Australia in the wake of the pandemic.

After the second world war, the Australian government lured hundreds of thousands of Britons over the seas with a £10 ticket to boost the population and supply post-war industries with workers.