Dairy farmers and dealers have questioned the rationale behind the difference of over ₹20 a litre of milk between Aavin and other private brands. Aavin is priced lesser. This comes in the light of a few private brands hiking milk prices by a few rupees from August 12.
M.G. Rajendran of the Tamil Nadu Milk Producers’ Welfare Association said the difference in selling price was directly connected to the procurement price. Private dairies in some places were offering up to ₹51 a litre of milk since everyone wanted to stock up on butter. However, if the difference in procurement prices continued, farmers would gradually want to move towards private dairies, which would be a dangerous trend and lead to a collapse in the cooperative movement in the State, he said.
