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The Independent UK

National

Anne d'Innocenzio

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Black Friday Adobe Adobe Digital Insights Marshal Cohen United States Circana Mall of America The United States

Black Friday Preview - (Copyright 2024 The Associated Press. All rights reserved.)

It's show time.

After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster.

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