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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe and Sarah Butler

Retailer Missguided on brink of calling in administrators

An illustration with a laptop and mobile phone shows the website of online fashion retailer Missguided on August 12, 2021.
Last autumn, Missguided was saved from collapse when the retail investor Alteri, backed by the investment firm Apollo, stepped in. Photograph: Justin Tallis/AFP/Getty Images

The online clothing retailer Missguided is teetering on the brink of collapse after being issued a winding-up petition by clothing suppliers who are owed millions of pounds.

The fast fashion company, which made headlines with its £1 bikini three years ago, is understood to be close to calling in administrators from the insolvency specialists Teneo as early as Monday.

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