Most market participants have become so enamored with the charts that they now hold a strong and similar belief. This belief suggests that fundamental analysis is a waste of time or outright worthless, as the data emerging from the economy or industries is readily available to everyone and already factored into the stock market. This sounds remarkably similar to the efficient market hypothesis, and it is one that has been proven wrong time and again.
Investors with serious buying power should focus on the edge real data provides in the market, expanding their portfolios beyond day trading and short-term holds. As of mid-June 2025, the latest set of retail sales data for the United States has been released, and it has clearly identified some winners that could see higher prices as a result within the retail sector.
