It was in autumn 2022 when political pollsters began officially including Reform UK in their surveys, alongside the main political parties. The significant move meant Reform were added to the list of parties put in front of voters when asked who they support – throwing them into the same bracket as Labour, the Tories, Lib Dems and Greens.
At that point, Nigel Farage’s party were polling at around 5 to 7 per cent. What happened next is well-known. Reform UK had a surge in popularity and went on to secure 15 per cent in the general election. They then held a lead in the polls for the next 18 months, making Mr Farage a serious contender for Number 10.