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Lifestyle
Hannah Silver

Reservoir’s Popeye watch pays homage to a cartoon icon

Popeye watch by Reservoir and LabelNoir

The Reservoir X LabelNoir x Popeye watch makes an offbeat choice, a collaboration between the two brands in which the cartoon icon rules.

A case crafted from titanium is the perfect foil for Popeye’s famous strength and swagger, with his painted form presiding over the dial. ‘As we initiated with [the Belgian comic strip characters] Blake & Mortimer, the animation generated by the 240° retrograde minute hand works particularly well with the world of comics and makes the characters very... lively,’ says founder and CEO of Reservoir, François Moreau. ‘This is particularly the case with Popeye whose virile and assumed energy comes out very well with the evolution of the arm over the minutes and its instantaneous return at the end of the hour!’

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