After the army on Monday banned its soldiers and agencies from buying products through Lazada's online platform, the Royal Thai Armed Forces Command, air force and navy have also reacted, but in softer tones.
The order also banned Lazada vehicles from entering army areas.
The army's order was a reaction to a controversial online promotion for Lazada by transgender influencer Aniwat Prathumthin, better known by the social media alias Nara Crepe Katoey. In the video, she and a woman in a wheelchair were seen by many viewers as mocking the disabled.
The ad was for Lazada's 5.5 shopping festival campaign, produced by media agency Intersect Design Factory. Nara was contracted by Intersect to make the ad, which was shown on her Tik Tok account.
