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Indrabati Lahiri

Resellers mark up ‘Dubai chocolate’ as TikTok feeds sweet treat craze

TikTok Dubai Lindt

The Dubai chocolate bar has taken social media by storm in the last several months. Originally created in the United Arab Emirates by Fix Dessert Chocolatier, the sweet treat is a milk chocolate bar with a creamy pistachio and crispy kataifi filling. 

Since the original chocolate bar is handmade, it can only currently be bought in the UAE. Nonetheless, this has not stopped a slew of recreations from hitting the global market, with premium Swiss chocolate maker Lindt also launching its own version.

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