Democrats have been leading Republicans in TV advertising spending for the presidential race in key swing states over the past three months. This advantage has been fueled by record-breaking grassroots fundraising and support from deep-pocketed donors. However, as the campaign enters its final stretch, Republicans are poised to take the lead in some crucial battlegrounds.
Pennsylvania has emerged as a primary focus for both parties, with approximately 22% of all ad buys during the condensed general election matchup being directed towards the state. Both Vice President Kamala Harris and former President Donald Trump have identified Pennsylvania as a critical battleground, with Democrats outspending Republicans by about $37 million in the state over the past three months.
