Recent data from AdImpact reveals that a shift in advertising spending is expected in the final two weeks leading up to the presidential election, with Republicans set to outspend Democrats in crucial battleground states.
In Pennsylvania, Republicans have secured approximately $43 million in ad time bookings compared to Democrats' $38 million, giving them a $5.2 million advantage for the period leading up to Election Day.
A similar trend is observed in North Carolina, where Republicans are projected to outspend Democrats by about $2.2 million, with ad bookings totaling $18.3 million for Republicans and $16.1 million for Democrats.
While Democrats have maintained a lead in ad spending in several key swing states, including Michigan, Georgia, Arizona, Wisconsin, and Nevada, the upcoming weeks may see a shift in this balance as campaigns and their allies continue to invest in advertising efforts.
It is important to note that future ad bookings are subject to change, and the final spending figures may vary as both parties ramp up their advertising campaigns in the remaining days leading up to the election.
This change in ad spending dynamics marks a departure from previous weeks, where Democrats had consistently outspent Republicans across all seven key battleground states.
