In 1950, the late UCLA Bruins football coach Red Sanders entered the forever zeitgeist when he told his men, “Winning isn’t everything. It’s the only thing.” The quote has endured as a testament to competitive drive and ambition, both in sports and life.
And nowhere is winning more important than electoral politics. While campaigns themselves can be useful ways to launch a political career or make a statement — William F. Buckley Jr. famously ran for New York City mayor in 1965 “half in fun” — the real point is, of course, to win.
-copy-29e15046.jpeg?w=600)
